Why Advertise in the Yellow Pages?

According to Knowledge Networks / Statistical Research Inc. (KN/SRI), an independent research firm, 76% of all U.S. adults refer to the Yellow Pages monthly, and 88% of those who use the Yellow Pages ultimately make or are likely to make a purchase.

Research also shows the average Yellow Pages user looks at more than five ads when scanning the directory, so it's even more important to make your brand stand out.

As a critical part of the integrated marketing media mix, the Yellow Pages extends the reach of other media, extending Internet, radio and television by 22%, newspapers by 19% and magazines by 23%.

The Yellow Pages delivers an average of $4 in profit for every $1 invested in Yellow Pages advertising. Yellow Pages consumers spend an average of 25% more than non-users.

A strong presence in the Yellow Pages delivers key messages to customers at a critical stage in the purchase process - when they are actively seeking information and are ready to buy.

The Bottom Line...
Yellow page advertising works; it works as well now as it has for the past 100 years. It is the ONLY media that presents your advertising message to your customer when they are ready to buy and it does it for less money than any other media.

Why Advertise with CRG Directories?

The answer is simple... we target your LOCAL market area. In every community we serve there are two or even more regional phone directories, each trying to out do the other with huge geographical circulation areas and claimed lowest rates. Even if your business needs the large circulation offered by these regional directories they may not be the best buy for you.

CRG Directories is THE LOCAL PHONEBOOK for every community we serve.

Our consumer usage rates are high because:

  • Our books are small and easy to handle.
  • Our white page listings are huge and easy-to-read.
  • Our advertisers are predominantly local and are eager to serve our local consumers.
  • Our Community Pages feature local information about government, schools, organizations, churches and more.

Our yellow pages are popular with businesses because:

  • Our advertisers are predominantly local so your ad is not buried among tens or even hundreds of your competitors.
  • Our books are small and easy to use.
  • Our rates are almost always the lowest offered by any yellow page directory.
  • Our circulation is solid and local. We cover 100% of the homes and businesses in the market area.
  • Our usage is the highest of any directory delivered in the market area.

So, what's the best reason
to advertise with CRG Directories?

We deliver results! Year after year, CRG Directories enjoys one of the highest renewal rates in the industry. Business and consumers alike use our phonebooks. For the business person concerned about their bottom line that means a solid Return on Investment (ROI).